Western Real Estate Business

OCT 2018

Western Real Estate Business magazine covers the multifamily, retail, office, healthcare, industrial and hospitality sectors in the Western United States.

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www.REBusinessOnline.com Western Real Estate Business • October 2018 • 45 Aviage Systems, a global developer and distributor of civil avionics products, also calls Peoria home. Aviage provides commercial avionics design, testing and development at this new facility. Huntington University opens its new campus in Peoria in the P83 Entertainment District. This site will be the new home for Huntington's digital arts degree programs. ing they have to leave Shangri-La and head into the stop-and-go purgatory that is the morning commute. Satis- fied at work but dreading their com- mute, they waste hours heading back to the lives they love." Zampini is hoping to change all that by courting employers and showing them why employees love Peoria. He is hoping one or two flagship com- panies will lay down roots in the city and partner with officials who are ready, willing and able to do business. "Quite honestly, we have a diverse set of economic sectors in the city," he says. "We have advanced busi- ness services, manufacturing, digital media production, medical devices, information technology and others. What we lack is a strong leader that defines our city as the place to build and grow. Our target industry is the next business leader. We need some- one to plant their tree in Peoria and grow a forest. They will always be the first and the biggest, but others will sprout up in their shade. We need a business that is tired of being one of many and wants to be the one who leads the many." Standing out from the crowd rath- er than blending in with the "one of many" is exactly what these Southern California and Southwest cities are trying to do through diversification, renovations and new projects. Wheth- er they're targeting the live, work or play demographic (or, chances are, a mix of all three), their own city lead- ership, location and flexibility are what will likely keep these projects and places moving forward 10 years removed from the start of the Great Recession. n

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