Western Real Estate Business

MAY 2018

Western Real Estate Business magazine covers the multifamily, retail, office, healthcare, industrial and hospitality sectors in the Western United States.

Issue link: https://westernrealestatebusiness.epubxp.com/i/978056

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Page 61 of 66

www.REBusinessOnline.com Western Real Estate Business • May 2018 • 59 of the easiest ways for malls to regain relevance and drive sales. Repositioning R e p o s i t i o n i n g outdoor malls has become a must for owners in terms of catalyzing and re- charging the envi- ronment. There's a delicate balance between merchandise planning and physical store design. You can't rely purely on beautifully designed spaces if the tenants aren't a fit for the mar- ket or local demographic. A good ex- ample of this is a project Retail Design Collaborative and Studio One Eleven recently undertook called The Streets in downtown Long Beach. This proj- ect showcases how an entire city block can be transformed from an under- utilized, desolate area into a vibrant, mixed-use district through architec- ture, urban design and a carefully cu- rated mix of tenants. These elements also creating vibrant storefronts as food and beverage ten- Retail - Commercial and Industrial Fuel Cells Waste Reduction Organics Pollution Controls Wind Power Barstow has room for your company as well as room to grow. Barstow can supply talented, diverse, educated and trainable, hard working employees. Incentives from the city, county and state. A strategic location on interstates 15/40, half-way between the Los Angeles Harbor and Las Vegas. Nearby the So. CA Logistics Airport, and U.S. Customs and Foreign Trade Zone. Surplus demand for furniture, sporting goods and hobbies, home furnishing, health and personal care, elec- tronics and appliances. Come see what Barstow is all about! Opportunity is Knocking for… Margaret Carter Economic Development Administrator 760/255-5109 econdev@barstowca.org Film Industry Retail Retail Retail Tourism Logistics Hydroponic Farming Warehousing/Manufacturing Green Technologies THE RISE OF STREET-LEVEL RETAIL: AN EVOLUTION OF THE MALL Credit: Retail Design Collaborative The Streets in downtown Long Beach transformed an underutilized, desolate area into a vibrant, mixed-use district through the use of architecture, urban design and a carefully curated tenant roster. RETAIL from page 1 Sheldon continued on page 62

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