Western Real Estate Business

MAY 2018

Western Real Estate Business magazine covers the multifamily, retail, office, healthcare, industrial and hospitality sectors in the Western United States.

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62 • May 2018 • Western Real Estate Business www.REBusinessOnline.com ants mix in with professional services and other retailers. The architecture, signage, landscaping and lighting also enhance the physical environment and draw more foot traffic. We have seen a steady increase of foot traffic to the area since The Streets project com- menced, averaging more than 45 visi- tors per hour, with more than 2,000 visitors at peak times. Revitalization Revitalization in retail is taking place in numerous ways. Nowhere is it more obvious than in the transfor- mation of our city streets. Take Lincoln Boulevard in Venice, Calif. This state boulevard — used as a thoroughfare between Santa Monica and Venice — was once very much focused on the automotive repair industry. It's now become a vibrant, revitalized part of the city. A perfect precedent for this is the famed Paul Hibler restaurant Su- perba Food + Bread. Superba's space was formerly a Ford Bronco auto me- chanic shop. Hibler revitalized the ex- isting building, creating a vibrant in- door-outdoor experience that is now one of the area's most successful des- tination restaurants. Hibler also owns additional street retail on Lincoln, and has dramatically enhanced the stretch of road between Venice and Rose Av- enue. This retail revitalization has in- spired more unique retailers to open up shop, bringing with them architec- tural interventions that yield a more unique, distinct aesthetic. The result is undoubtedly being seen in the form of more people, more spending and more vibrancy to the area. As retail evolves, the street level is the first touch point for the shopper and guest. Hospitality, repositioning and revitalization play a critical role in that evolution and the next era of our mall spaces. Retailers now have a marvelous opportunity to create a vi- brant experience for customers that is, in my opinion, the key for long-term success, no matter what direction the retail evolution takes. David Sheldon, Vice President of Client Engagement, Retail Design Collaborative Credit: Retail Design Collaborative Westfield Century City's $1 billion revitalization combines hospitality and retail amenities to create a living room aesthetic with hotel lobby comfort. Credit: Retail Design Collaborative Superba Food + Bread's current space on Lincoln Boulevard in Venice, Calif., was formerly a Ford Bronco auto mechanic shop. Our magazines, newsletters, websites and conferences cover all aspects of commercial real estate. We offer those in commercial real estate the ability to receive content specialized to their geographic area and sector. www.francemediainc.com Scott France | 404-832-8262 | scott@francemediainc.com ANCILLARY RETAIL TM SENIORS H O U S I N G B U S I N E S S ® continued from page 59

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